July 30, 2020

Business Visit with Mayor McNamara
This week, Mayor Paul McNamara visited a local salon, ROCKnHAIR Lounge to see how they are safely serving their clients. You can watch the video here.

To learn more about how Escondido is keeping our community safe and supporting local businesses visit: https://www.escondido.org/covid-19.aspx

Economic Development Updates
City Business Grant Program
Escondido established a grant program utilizing $1 million in CARES Act funding to assist small local businesses in their efforts to comply with COVID-19 requirements. Financial awards up to $15,000 are available to make commercial rent payments, maintain payroll, buy protective equipment and supplies and/or to make physical improvements to business space. The City is partnering with the San Diego North Economic Development Council to administer the program and has a team available to assist applicants in English and Spanish.

The Program commenced on July 17, 2020; the City received a total of 194 applications to date, and fourteen (14) businesses were awarded grant funding in the amount of $141,222. 

Applications in English are available online here. Support and assistance with helping to get the word out to the Spanish-speaking business community are appreciated. The Spanish version of the website may be accessed at: https://www.sdnedc.org/escondidosubvencionesdenegocio/ and questions may be submitted to EscondidoNegociosSubsidios@sdnedc.org.  The City will be using CARES funding to advertise this grant program with Univision to help increase awareness in Escondido’s Hispanic/Latino community.  Contact Business@escondido.org to share ideas for more targeted outreach. The deadline to submit applications is August 28 and the online application website will automatically close once this deadline has passed.

California Competes Tax Credit (CCTC)
On July 29, the City, Chamber, and Downtown Business Association co-hosted two CA Competes Tax Credit Zoom info sessions with Special Guest Todd Walters, CCTC Committee Member.  In addition, the state will be hosting two more info sessions, more information below.  We encourage Escondido businesses to apply for this state income tax credit program.

The following is additional information about the program and helpful guidance for any business owners who were unable to attend these information sessions:

  • The next California Competes Tax Credit (CCTC) application period started 7/27/20, with $80 million in available tax credits. The deadline to submit applications is Monday, August 17, 2020, at 11:59 p.m. (Pacific Time) and the online application website will automatically close once this deadline has passed.
  • See the announcement for this fiscal year and $231m available here.
  • See what past awardees have requested here.
  • Use the Application Guide to have a sense of application questions before the application is live.
  • Applicants or interested parties can also always connect directly with the CalCompetes team at 916-322-4051 or email at calcompetes@gobiz.ca.gov.

GO-Biz California Competes Tax Credit (CCTC) Webinars

  • Thursday, 8/6 | 4:00PM |
  • Tuesday, 8/11 | 11:00AM |

Business Recovery Temporary Use Permits
The City has received and approved 24 Business Recovery Temporary Use Permits for the following industries throughout the City, with more in process. This is a great example of the speed and efficiency with which the City team is able to review and approve these permits.

  • Nail/Hair Salons and Barbershops – 4
  • Restaurants – 12
  • Breweries – 2
  • Gyms – 3
  • Art, Museums, and Retail – 3

Additionally, 26 of the City’s fitness related recreation classes have been moved to outdoor locations, utilizing the hockey arenas at the Escondido Sports Center, the Amphitheater, and the dome area at City Hall. These classes are scheduled to run throughout August and September, and registration is currently open. Check out the Recreation Guide for details. 

Staff will continue to work on adapting programs and services in creative ways, until the COVID-19 restrictions are lifted and regular programming can resume. 

New Edition of Escondido Magazine!
The newest issue of Escondido Magazine, a collaboration between the Escondido Chamber of Commerce and the City of Escondido, is now available!

Read it online here or pick up a hard copy at the East Valley Community Center, City Hall, or at a local storefront near you. 

Escondido Sports Center Turf Project is complete!
The Community Services Department is excited to announce the installation of two beautiful new turf arenas. This long overdue improvement will allow for expanded use of our facility and improve the comfort and playability for all users. Staff are working on adapting programs and services to utilize these spaces in creative ways until the COVID-19 restrictions are lifted and regular programming can resume. This project was funded through the 2019-2020 Capital Improvement Program.

Please contact the Sports Center at 760.839.5426 or visit www.sportscenter.escondido.org for updates on programming and availability.

COVID-19 Updates:
You can get up to date information about the City’s response to COVID-19 at:

. . . read more

July 23, 2020

June Economic Development Newsletter

The Economic Development June Newsletter is now online and highlights a new Escondido job training program, a spotlight on Sip Wine and Beer, and more. Read the issue and subscribe at: https://conta.cc/2WGbKvW

Economic Development Newsletter

2020 Census

There is still time to complete the #2020Census . Responding to the Census has never been easier. You can be counted by completing the Census from the comfort of your home online, by phone, or by mail.

Inspire our community to be seen, heard, and counted in the 2020 Census. Check out a message from Deputy Mayor Consuelo Martinez about filling out the Census below.


Consuelo Martinez


COVID-19 Updates:

You can get up to date information about the City’s response to COVID-19 at:



Burglary Suspects Caught in the Act

On July 12, Officers responded to a business in the 100 block of S. Juniper St. regarding a possible burglary in process. Upon arrival, officers encountered two suspects cutting a hole through the back door of the business. They had numerous tools commonly used to commit thefts and burglaries. They both gave independent stories about being hired by the owner to replace the door. Unfortunately for them, the owner made no such arrangements. Both suspects were arrested after their plot was foiled.

Vehicle Pursuit Ends in Valley Center

On July 16, an officer attempted to stop a car for a vehicle code violation. The driver failed to stop and a traffic pursuit began. Officers pursued the car up into Valley Center and temporarily lost sight of it near Pauma Casino. It was located a short time later abandoned in an orange grove. It was then determined that the car had been stolen from Valley Center earlier in the day. The driver was not located, but information was found inside the car that may lead officers to the driver’s identity.

Community Policing:

PAL Program Supports Local Teen

On July 15, cheers and support rang out for 18-year-old Escondido resident Matthew Tillyer as he drove to the Escondido Police Department and parked his car in front of police officers and a news crew. The police were first introduced to Matthew in 2014 when they were handing out donations that were provided by an anonymous donor through the Secret Santa program. Matthew was bedridden with an undiagnosed illness. Lt. Al Owens kept in touch with Matthew and supported him and his family with financial aid, respite car, and moral support. Matthew was eventually diagnosed with a rare inflammatory disorder, but that never slowed him down. He graduated this year from the Classical Academy and will be attending UCSD in the fall. His one request was the desire to get a driver’s license. One problem was that his family could not afford to convert the car to hand pedals and pay for the specialized driver’s training classes. That’s where the Police Athletic League (PAL) program stepped in and raised the funds needed. Matthew successfully passed his driver’s test on July 1 and proudly drove to the police station on the July 15. PAL surprised him that day with a scholarship that will help pay for books while in college. Congratulations Matthew on you achievements. You can see the full story as covered by Jeff Zevely from CBS News 8 on the Zevely Zone. https://www.cbs8.com/zevelyzone

Community Tools:


Escondido Police Host Hiring Workshop

On July 18, the Escondido Police facilitated a hiring workshop focused on helping Escondido residents become police officers. They were given information on all aspects of the hiring process including, applications, written test, physical agility test, pre-investigative questionnaire, oral interviews, background investigation, polygraph, psychological evaluation, medical exam, job offer, and the police academy. They were given test prep material, practical application scenarios, tips on how to dress, etc. This was the first of these types of workshops designed to recruit local Escondido talent by helping them to successful join our police department.

Tip of the Week:

There are numerous types of scams where victims are contacted saying they won a large sum of money. The victims are then asked to provide a smaller amount of money up front that will then supposedly be refunded to them when they receive the larger sum of money. Most of these are fake lottery or sweep stakes scams and once the scammers get the money deposits from the victims, they are never heard from again. These schemes can be elaborate and often send fake letters or emails supposedly from the victims’ banks. Please be aware that these scams are out there. When in doubt, contact the police department before sending anyone money to make sure it’s not a scam.


On Monday, July 13, the Escondido Fire Department responded with CAL FIRE to a vegetation fire in the area north of Safari Park and south of Rancho Vista Monte near Battleground Road. The first arriving Engine Captain reported a 1/4 acre vegetation fire burning in grass with no structures threatened. Escondido Fire and CAL FIRE ground resources quickly extinguished the fire and cancelled the air tanker and helicopter response. The cause of the fire was undetermined.

On Tuesday, July 14, Truck 131 led a training class for our firefighters which included orientation on our new battery powered extrication tools, also known as the “jaws of life”. This tool allows firefighters to operate at the scene of an extrication, without the need for a heavy power unit and hydraulic lines that are part of traditional extrication tools. The new tools make the task of cutting open a vehicle much more efficient and much safer.

. . . read more

July 16, 2020

Grand Avenue Outdoor Dining
Last Friday, the City reduced the travel lanes on Grand Avenue between Maple Street and Juniper Street in order to allow restaurants to create temporary outdoor dining locations. Traffic will be limited to one travel lane in each direction with the other lane serving as parking.

This effort is in response to the State of CA order on July 7 prohibiting indoor dining that has had an immediate impact on our local businesses. City staff and the Escondido Downtown Business Association worked quickly to streamline the permitting process that would normally take much longer in order to assist restaurants in staying open and operating outdoors. For more information visit: https://www.escondido.org/news.aspx
In addition, the City’s Economic Development and Planning teams worked together to create the Business Recovery Temporary Permit Application for sidewalk and parking lot area dining. Businesses that wish to expand operations onto sidewalks, parking lots, and parking spaces are encouraged to submit an application and diagram of proposed changes to mstrong@escondido.org  and atarrac@escondido.org. Completed applications along with diagrams can typically be processed in one business day! More information can be found here.

Escondido Small Business Grant Program
The City has partnered with the San Diego North Economic Development Council to administer the City’s Small Business Grant Program. Applications are available starting Friday, July 17 in English and Spanish.
Due to CARES Act funding limitations, City commercial tenants are not eligible for a commercial rent subsidy, however, commercial tenants are invited to apply for payroll costs, supplies, and capital improvements to meet COVID-19 requirements. 

CA Competes Tax Credit Program Information Sessions
On Wednesday, July 29, the City is partnering with the Escondido Chamber of Commerce and Downtown Business Association to produce two CA Competes Tax Credit Program Zoom information sessions.  Businesses are invited to tune in on July 29 at either 9:00 a.m. or 6:00 p.m. to hear from Todd Walters, CA Competes Tax Credit Committee member, to learn about this program.

Burn Institute “Camp in a Box” Deliveries
Last week, members of the Escondido Fire Department and Escondido Police Department had the opportunity to assist the Burn Institute with the delivery of their Camp Beyond the Scars 2020 “Camp in a Box”. Three residents of Escondido were scheduled to attend this year’s event, which is normally a weeklong sleepaway summer camp for children between the ages of 8–17 who have experienced a burn injury. Unfortunately, the camp cannot be held in person this year due to the pandemic. However, The Burn Institute provided “Camp in a Box” to go along with an on-line camp experience!
Escondido Firefighters arrived at the homes of the campers with a Police escort to present them with their “Camp in a Box.” After campers received their boxes, they had a chance to tour Fire Engines, Ambulances, and Police cars.  

Graffiti Eradication Program Receives 3 Prestigious Awards
Selected from over 300,000 eligible candidates, the City of Escondido received the Special Achievement in GIS (SAG) award from ESRI, the global leader in location intelligence, for our innovative application of mapping and analytics technology for our Graffiti Eradication Program. 
The City also received a 2020 Helen Putnam Award for Excellence from the League of California Cities for the graffiti program. This program has effectively eradicated graffiti in Escondido by using the latest technology, citizen input, and conscientious work; all combined to benefit our community. Multiple departments and employees work together to achieve this effort and this statewide recognition.  
In addition, the City has transformed its operations and internal management by adopting the Cityworks platform and using it in nearly every department from Public Works to Utilities. The City’s use of the platform and demonstrated success won the Information Systems team the Excellence in Enterprise Practice Award at the Cityworks Conference in December 2019.
To report graffiti in your neighborhood, download the Report It app or call the Graffiti Hotline: 760-839-4OFF (4633)

COVID-19 Updates:
You can get up to date information about the City’s response to COVID-19 at:

. . . read more

July 9, 2020

Small Business Grants from County of San Diego
The County Board of Supervisors voted to approve a small business/non-profit stimulus grant fund. The purpose of this fund is to provide economic assistance to help small businesses and nonprofit entities experiencing financial hardship due to the COVID-19 response. Click here to find out more and to apply.

If you have questions about this grant program, Escondido small businesses or non-profits may contact Corrine Busta: (619) 531-5533 or at corrine.busta@sdcounty.ca.gov.

San Diego County Water Authority features Escondido Employee
This week, Escondido’s Wastewater Treatment Plant Operator, Carrie Selby was featured as the Water Utility Hero of the Week by the SDCWA. Carrie was interviewed for the Water News Network and talked about her career and work life during the pandemic. You can read the article here.

El Caballo Arena Completed
The Equestrian Arena at El Caballo Park is finally completed after almost 9 years in the making! This is part of the larger park that has an open play area, additional planned structures and other equipment; and this park connects to the Mayflower Dog Park. The irrigation and dust control equipment needed for this element of the park was generously donated by Hunter Industries.

Long List of Projects Completed at Lake Dixon
Over the past couple months, a lot of work has been completed at Lake Dixon. These projects were made possible by the Lake Division in collaboration with many different departments and organizations:

  • A playground donated by the Hidden Valley Kiwanis Club was installed at Dixon Lake.
  • The Dixon Lake road from the entrance to the ranger station was repaved.
  • New roofing was installed by Building Maintenance on the camping cabin and picnic shelters.
  • The Daley Ranch parking lot got a new ranch style fence to help delineate parking and several hazardous trees were removed at both Lake Dixon and Lake Wohlford.
  • Security cameras were installed at Lake Dixon by Information Systems.
  • Almost 11 miles of trail (about 44% of our overall trail system) were made safer and more sustainable at Daley Ranch by Lakes and Public Works staff.
  • A future park host site was added at Daley Ranch as per the master plan; the pad was graded & electricity, sewer, and water were connected and work has started to convert campsite 9 into a full-hookup campsite or future host site.

COVID-19 Updates:
You can get up to date information about the City’s response to COVID-19 at:

. . . read more