In August 2015, a group of downtown merchants and stakeholders approached the City Council with a desire to revitalize Escondido's historic Grand Avenue. The City Council directed staff to work with the community to develop a vision for Grand Avenue. A committee of downtown merchants, property owners, residents and other key stakeholders was formed to begin the process. Concept plans were developed and a public meeting was held on October 12, 2017 to receive community input on the concepts. The City Council approved the Grand Avenue Vision Plan on February 14, 2018 and authorized staff to submit grant applications to SANDAG. The cost to implement the full Vision Plan is estimated at $15-Million.

SANDAG selected the City's Grand Avenue Vision Project - Phase I for funding in the amount of $1,443,161 to narrow Grand Avenue to one lane in each direction between Escondido and Juniper, extend the sidewalk on one side of the street between Maple and Broadway, and install diagonal parking. On February 13, 2019, the City Council approved the grant agreement and budgeted $1,100,00 as grant matching funds to implement the first phase of the Grand Avenue Vision Plan.

The City Council authorized a Consulting Agreement for Design on August 21, 2019. Design is currently in progress.  A community meeting originally planned for April 2020 was delayed due to COVID - 19. Staff is seeking feedback on additional features to be considered for the project. Please click here to review Site Plan and Elevations .

The participation of the community is vital to the success of this process. The City of Escondido wants the vision for our downtown to be exciting and beneficial to our entire community. To be added to our Community Outreach list and receive up to date information, please click here to add your name and contact information.

For previous project updates and meetings, please click on the provided links below.