A regional research and branding effort among the cities of Carlsbad, Escondido, Oceanside, San Marcos and Vista is now underway. The branding consultant, North Star, has begun working directly with the Economic Development staff members of the cities. The first steps will be a research and strategy process in which the cities will provide North Star with existing information/documents as well as responding to questionnaires pertaining to our economic development efforts, tourism, arts organizations, business organizations, marketing materials, communications plans, etc. Following that, North Star will be creating an online survey that each city will send in July to business and community leaders in each city. In August North Star will come to North County for an asset-based FAM Tour (familiarization tour) and to conduct interviews with elected officials, key stakeholders, staff and economic development and tourism-related interests. The research and strategy process will be completed in the Fall and the full project should be completed early in 2014. Each city is contributing $21,000 to the effort.
The branding effort will promote North County’s economic development brand, encourage job creation, and improve and promote the region’s competitiveness among economic development interests, the business community, industry associations, and educational institutions. For more information regarding the branding effort, contact the Escondido City Manager’s Office at (760) 839-4587.