ECONOMIC DEVELOPMENT 

  • In early July, HGTV’s “Tiny House Hunters” spent about a week filming for an upcoming episode of the newest “House Hunters” franchise.  The couple they were filming are new to the area and camera crews followed them as they explored Escondido. Some locations where they filmed include: Downtown Escondido, Mayflower Dog Park, Dixon Lake & Grape Day Park. The episode will on Monday, October 19th.
  • Attached is the year-end report for “Visit Escondido” prepared by Katherine Zimmer, our Tourism and Marketing Administrator.  The report highlights marketing efforts during the period of July 1, 2014 through June 30, 2015
  • On September 24th, the City partnered with the Escondido Chamber to hold the 2nd Annual Escondido Business Walk. Twelve pairs of volunteers (consisting of one Chamber rep and one City rep) set out with a combined list of 86 businesses. All the businesses had been mailed a notification letter in advance of the visit.  Volunteers made personal contact with 50 businesses, collecting business cards and leaving surveys for the primary contact if they were not available. In-person surveys were completed for 27 of the businesses visited. Final survey results are still being tabulated, but preliminary data are positive, showing that the majority of the businesses surveyed are growing and hiring. Two especially important contacts were made during the Business Walk: one that revealed a specialized manufacturing business outgrowing their space and considering moving out of Escondido, and one business that would like to fund a City park improvement project. City staff are now working with these businesses. Additionally, innovative businesses that were not previously on the City’s radar will now be featured in Innovate 78 branding activities. A final report of the survey data will be ready soon and posted on the City’s Web site at https://www.escondido.org/business.aspx .
  • This weekend, October 17th & 18th, Triple Crown will be hosting one of their larger Regional tournaments at Kit Carson Park.  The Monster Mash girls fast pitch tournament brings in teams and families from all over the Western region of the United States.  Kit Carson will see teams in the 14u, 16u, and 18u divisions with a total of 118 games played.  We expect about 700 families in the Kit Carson Park area over the weekend.  Teams will be dining, shopping, and lodging in the local area. 

SPECIAL EVENTS

Bike MS Bay to Bay Tour
Saturday, October 17th 
100 Charity Bike ride passing through Escondido. 

Ingress Global Blood Drive
Saturday, October 17th 11am – 3pm
Grape Day Park
The San Diego Ingress community is a group of people who play an Augmented Reality Game called Ingress. It is a game played via an app using your GPS. Thousands of people play this game in San Diego County. They will be playing the game and holding a blood drive along with other Ingress Chapters nationwide. 

Grand Avenue Festival (Street Faire)
Sunday, October 18th 9:30 a.m. – 5:30 p.m.

The festival is held on Grand Avenue between Centre City and Juniper. The Street Faire is sponsored by the Escondido Chamber of Commerce and the Downtown Business Association.
Featuring:

  • Live entertainment
  • Over 700 booths
  • Arts/Crafts
  • Farmers Market
  • International foods
  • Second largest in California
  • Fun for the whole family!

 

WATER CONSERVATION

Escondido water customers continue to do their part to conserve water. The percentage reduction in September 2015 compared to same month in 2013 was 26.5%.   Our target was 20%. 

COMMUNITY DEVELOPMENT

Planning:

  • Major Projects Update:
    • Oak Creek (NUW)No change from the following update reported last week. A LAFCO hearing for the annexation of the property was held on October 5, 2015. Staff made a presentation at the meeting emphasizing the City’s support for the project and opposition to the potential expansion of the annexation boundary to include an additional segment of Hamilton Road. The LAFCO Board unanimously approved the annexation without including the Hamilton Road segment as requested by staff.
    • Amanda Estates (NUW)No change from the following update reported last week. LAFCO approved the reorganization (annexation) at their meeting on August 3, 2015.
    • Centerpointe 78 CommercialNo change from the following update reported last week. The public review period for the Draft Environmental Impact Report (EIR) ended September 28, 2015. Three comment letters were received, and are under review. The project is tentatively scheduled for Planning Commission consideration on November 10, 2015. The Draft is EIR is available at the following link:
    • http://www.escondido.org/centerpointe-78-commercial-project.aspx
    • Pradera - No change from the following update reported last week. Grading is underway. Staff is reviewing improvement plan and the final map submittals as well as the precise grading plans. The Building Division has approved the proposed model home plans for permitting.
    • ZennerNo change from the following update reported last week. The annexation was approved by LAFCO on Sept. 14, 2015.
    • Stella Park CondominiumsNo change from the following update reported last week. This Planned Development is located at 2516 S. Escondido Blvd. The applicant is pursuing selection of consultants for preparation of numerous technical studies (including a Water Quality Technical Report) and the CEQA document which is anticipated to be a mitigated negative declaration. Staff completed design review of the project site plan, architecture and landscaping plans and have provided comments to the applicant.
    • Wohlford –Staff is reviewing revised submittals and technical reports from the applicant in response to the letter identifying necessary submittals to continue processing. A Specific Alignment Plan for Bear Valley Parkway detailing the roadway is under review. The Request for Qualifications for consultant preparation of an EIR will be released when the application is deemed as complete. Tribal consultation meetings have been completed.
    • Latitude IINo change from the following update reported last week. The project was approved by the City Council on August 19, 2015. The applicant has informed staff that grading plans will be submitted by mid-October and will reflect the provisions of the new storm water regulations. Architectural plans are proposed for submittal by mid-November.
    • Shea Homes (Tract 932)No change from the following update reported last week. Staff approved the substantial conformance determination for the revised tentative map for the 179-lot residential subdivision known as Hidden Valley Ranch. Staff continues to coordinate with the applicant on the proposed grading plan. The Precise Plan application was submitted on Aug. 6, 2015; additional information is needed to complete the application. The applicant is pursuing purchase of mitigation credits at Daley Ranch, and pursuing acquisitions needed for offsite improvements.
    • Safari HighlandsNo change from the following update reported last week. Engineering is finalizing a contract with a consultant to perform as an extension of staff for engineering services. The applicant has selected a consultant to prepare a draft Municipal Services Review and Sphere of Influence (SOI) update. Staff met with representatives from the City of San Diego to discuss their concerns regarding the proposed improvements to Zoo Road for emergency access. A public agency scoping meeting was held September 24th to discuss the scope of the EIR; attendees included school district representatives and members of the public. A community meeting was held on October 5, 2015, and attended by approximately 80 persons.
    • Felicita Development, LLC - No change from the following update reported last week. The proposed planned development includes the phased development of a 140-unit hotel, an 80-unit extended stay hotel, a 120-bed assisted living facility and a gas station and car wash located at the southeast corner of Felicita Rd. and Gamble Lane. Additional technical analysis and coordination is needed to address traffic, biology, water and sewer service, geotechnical and storm water concerns, along with a market study for the proposed uses. A letter addressing items and technical studies needed to complete the application has been sent. Staff is coordinating with the applicant regarding a date for a neighborhood meeting for late October or early November.
    • Escondido Disposal Inc. – The CUP modification to expand the existing facility was approved by the Planning Commission on August 25, 2015. Staff comments have been sent regarding the post-approval plan submittals including grading and landscape plans. The County has notified the City that the applicant has made their application to the State permitting agency. Grading / Improvement Plans have been reviewed and comments forwarded to the applicant.
    • Westfield TheaterNo change from the following update reported last week. The Economic Development Subcommittee authorized expedited processing of the modification to the planned development for the proposed 10-auditorium movie theater. A draft Mitigated Negative Declaration was released on September 28, 2015 for a 20-day public review period. The project will bypass the Planning Commission and will be directly considered by the City Council tentatively scheduled for November 4, 2015.
    • Paseo EscondidoNo change from the following update reported last week. The Phair Company application for a mixed-use planned development for the property at the southwest corner of Ash Street and Washington Ave. (currently owned by the City) is under review. The proposed project consists of 26 one-bedroom and 96 two-bedroom apartments (122 units total) in three four-story buildings, and two 5,000 SF commercial buildings (10,000 SF total) oriented around an outdoor plaza. Additional submittals required to complete the application.
    • High Pointe (Palos Vista Neighborhood 3) – No change from the following update reported last week. Staff has prepared a bond and fee letter based on the proposed grading and landscape plans, and has sent it to the applicant.
    • Valiano (County Project)No change from the following update reported last week. Engineering staff met with the applicant to discuss mitigation measures that could include construction of traffic improvements to address anticipated traffic distribution on City streets.
    • Springhill Suites – Building plans were submitted for this planned development at 300 La Terraza Drive involving 4 stories, 105 suites, a small conference room and an enlarged lobby for serving continental breakfast. Grading and landscaping plans were submitted for review on September 9, 2015.
    • Del Prado (former Woody’s site) – The project involves a Planned Development containing 113 attached residential townhomes, recreational facility, pool, and open space areas located at the southwestern corner of Brotherton Road and the Centre City Parkway frontage road. A formal application was submitted on September 10, 2015, and a letter detailing additional comments and submittal requirements was forwarded to the applicant this week.
    • BMW Dealership – A Precise Plan application to expand the existing dealership showroom an additional approximately 4,000 square feet and enhance the building façade at 1557 Auto Park Way was approved by the Planning Commission on October 13, 2015.
    • Solutions for Change A Planned Development application for 33 affordable multi-family units was approved by the Planning Commission on October 13, 2015 and tentatively for City Council hearing on November 18, 2015.
    • Escondido Auto Park AssociationNo change from the following update reported last week. The association is proposing to upgrade the existing electronic message sign along I15. On September 23, 2015, the Economic Development Subcommittee considered a request by the association to enter into an agreement with the City for reimbursement of a portion of the cost of the upgraded sign and expressed support for a five-year agreement based on anticipated public benefit of additional sales tax revenue. Staff is developing a draft agreement for consideration by the Auto Park Association and will then bring it to the full Council for consideration.
    • 701 San Pasqual Valley RdNo change from the following update reported last week. An application has been submitted for a 19-lot single family clustered residential subdivision and planned development on a 7.2 acres site also addressed as 1201 E. 5th (formerly Tract 898). The application is under review.

 Building Division: 

  1. The Building Department issued 71 permits for the week with a total valuation of $184,646. The permits issued were mostly plumbing, electrical, mechanical and miscellaneous permit types.
  2. 31 photovoltaic permits were issued for the week. Building has issued 997 solar permits so far this year compared to 554 issued at the same time last year.
  3. Building inspectors and counter staff had a very busy week with inspections averaging 33 inspections per day with 29 inspections on Friday and counter contacts averaging 38 per day with 31 on Friday. Wednesday 61 customers signed at the building counter seeking information, submitting plans or obtaining permits. This is the highest number of counter contacts since records were retained 2007.
  4. In addition to the expedited solar permitting now available, residential roof top solar projects that qualify to be expedited, can be accepted electronically through e-mail. More information is provided on the city’s website.
  5. The 76-unit condominium complex at 2412 S Escondido Blvd has received framing inspection on all 4 buildings.
  6. The Meadowbrook Village 3-story apartment building has received underground utility and foundation inspection approval for the underground parking area.
  7. The building division is experiencing a staffing level drop off due to health issues, retirements, training schedules and an increase in the permit and inspection activity. Where inspections were always conducted on a next day schedule, it is becoming common to have inspections “held over” to the following day.
  8. The Monthly Building Report is attached.

Code Enforcement: 

  1. As of October 12, the total number of open code enforcement case are 397 cases, with a backlog of an additional 62 cases not yet opened for assignment and investigation. During the prior week, 70 new cases were opened, and 41 cases were closed. A total of 80 signs were pulled. No Public Records Requests (PRR) were processed, for a total of 91 PRRs processed this year to date.
  2. A new Code Enforcement Officer started employment with the City on October 5th. A second Code Enforcement Officer is completing the hiring process and is anticipated to commence employment within the next two weeks. Recruitment is anticipated for an additional officer in the next several months. Additionally, interviews are being conducted for a Code Enforcement Assistant to assist with the backlog.
  3. Last week the Business License Division received 35 new applications and 108 renewals, and issued 49 new licenses. 

CAPITAL IMPROVEMENTS

FY 2014-2015 Maintenance Project:
No change from the following update reported last week: The striping contractor is actively reapplying striping and roadway legends throughout the project limits.            

Private Development 

Bear Valley Parkway between Boyle Avenue and San Pasqual Valley Road (County Project):
The project is moving to the next phase of construction. On Wednesday, October 14 all vehicular traffic will be transferred to the newly constructed roadway between Boyle Avenue to the north and at Suburban Hills Drive to the south. Temporary striping will be placed tonight in advance of the transferring of traffic to the new roadway. 

2412 South Escondido Boulevard:
No change from the following update reported last week: On site construction of new homes is continuing this week. 

Pradera - Lennar Communities:
Concrete improvement have been placed along Lehner Avenue this past week in advance of the asphalt paving operation which will pave the roadway section on Friday, October 16 

Future Capital Projects

East Valley Parkway/Valley Center Road:
Potholing of existing utilities in Valley Center Road was completed on October 6th to ensure that adequate clearance will be provided with the new project improvements.  A Resolution of Necessity (RON) hearing to aid in right-of-way acquisition is on the City Council agenda for October 21st.  

El Norte Parkway:
City staff is working with SDG&E to execute a temporary easement to relocate existing overhead electrical and cable facilities in advance of the project.  This relocation will remove overhead restrictions during construction of the new bridge.  Design of the added bike/pedestrian traffic signal at the bridge creek trail crossing is under review by staff. 

Jim Stone Pool Renovation:
On October 6th the City’s consultant completed geotechnical exploration work in the project area.  This information will be used for during project design.  Staff is expecting the project’s first submittal (Concept) by October 26th.  The project concept is scheduled for Appearance Committee review on November 19th. 

PUBLIC SAFETY           

Police:

Incidents 

  • On 10/08/2015, officers responded to a report of a fire in the 700 block of N. Broadway. Officers arrived to find two motel units fully engulfed in flames. The tenant in one of the rooms was arrested for an unrelated charge. The arson investigation is continuing. 

Events 

  • On 10/11/2015, Chief Carter and Sergeant Sinclair attended a Neighborhood Meeting with about 25 residents in attendance. Residents from the Hidden Trails, Eureka Springs and San Pasqual Valley areas attended the three hour presentation.
  • On 10/10/2015, Captain Mike Loarie and Sergeant Scott Walters met with the Old Escondido Neighborhood Group to discuss Grape Day Park. Approximately 25 residents attended the question and answer session, which resulted in a great information exchange.
  • October is National Crime Prevention month. Throughout the month, the Escondido Police Department will be posting crime prevention tips on its Twitter page at www.twitter.com/escondidopolice ‪#‎LESM ‪#‎EscondidoPolice ‪#‎CrimePrevention