• Economic Development Director Joyce Masterson contacted Joseph Roth of IKEA regarding a potential property that might provide a suitable location for an Ikea store in North County. He indicated a recent newspaper article may have overstated Ikea’s interest in building a second store in San Diego County. It is not a high priority for them at this time since the Mission Valley store is working well for them, even though it is now one of their smaller stores.  Joyce conveyed Escondido’s strong interest in working with Ikea in the future when a second store becomes a priority for them and offered to show them a potential site that would provide easy access to southern Riverside County residents, as well as North County residents. 
  • This weekend, October 12 & 13, we will be hosting one of our larger adult level tournaments at Kit Carson Park softball fields.  This annual event will be bringing in 36 teams and 500 to 800 players and spectators to Kit Carson Park.  There will be teams from all over the country as well as local California teams. 
  • The DBA will be holding its annual “Cheese Wedge Festival” this Saturday, October 12, from 2 to 8 p.m. in downtown Escondido.  More information about it can be found at
  • A meeting was held  on October 9 with representatives from the Post Office, Chamber of Commerce, Packard Government Affairs and the City to discuss our strong desire for the US Postal Service to maintain a presence in the downtown area.  We were informed that the Escondido Boulevard Post Office has extended its lease until May 2014 as we work together to continue to provide this service to downtown residents and businesses. We will keep you apprised of our efforts.   


We are providing the City’s booth space at the October 20, 2013 Street Faire to the Independent Districting Commission to assist them with their public outreach efforts. 


Several months ago, the City Council approved the Utilities Department’s request to study options for implementation of a recycled water infrastructure development plan.  The study is nearing completion and is tentatively scheduled for presentation to the Council in February.

The two short-term focus points of the study are further development of the eastern recycled water distribution system (beyond that already designed and nearing construction) and development of storage for emergency storm flow.  The long-term focus is the development of potable reuse infrastructure for groundwater recharge, reservoir supply, or direct use at the Water Treatment Plant.  The improvements included in the long-term plans would be carried out over the next 30-40 years.

The projected cost of all potential projects included within the development plan is approximately $230 million dollars (nearly $8 million annually if the cost is spread evenly over the expected term of the program).  However, the amount of revenue generated, plus the imported water cost avoided, is nearly equal to the cost over the same period.  The challenge will be planning the projects so that the capital investment does not get too far ahead of the revenue generated.  Details of this plan will be presented in the final study.

Throughout the study period, Utilities staff has engaged the local agriculture community (including but not limited to EGAP).  Their input has been valuable.  They are potential customers willing to provide land and easements for storage tanks, storage ponds, and pipelines.

The preliminary estimate of the price of reclaimed water for agricultural customers (primarily avocado growers) is $750 to $950 per acre-foot.  The present price of potable water for these customers is $1,080 per acre-foot.  One pricing structure that will likely be presented to Council for its consideration is a starting price of $750 per acre-foot, with escalations of $20 per acre-foot each year for ten years (plus inflation).  This structure would provide price certainty for growers and revenue certainty for the Utility Funds.  This will be critical for the success of the long-range program, as it will insure early revenue to support later phases.

The study’s final report will contain much greater financial detail, as well as cash flow projections for Council consideration.  Individual projects and rate hearings will be brought to Council as needed.  Council will not be asked to consider any specific project or rate at the meeting in February – only the results of the study.



Staff met with the owner of the property at 2516 S. Escondido Blvd. regarding a potential 42-unit detached townhouse project on the 2.3 acre site. The project would require an amendment to the S. Escondido Blvd. Area Plan to allow a 100% residential project on the site which is designated for commercial or mixed-use development.


Serenity House is continuing its recruitment for a new Executive Director to replace Jim Jackson, who is retiring at the end of the month. In the meantime, leadership at NCSH will consist of an Executive Management team composed of the Human Resources Director and the Associate Director sharing ED duties, along with the Board Treasurer/Secretary and Board President sharing ED authority.


Building issued 53 permits for the week with a total valuation of $342,521. Permits were issued for interior demolition at the old North County Times building at 207 E. Pennsylvania for the future Classical Academy. Plans were submitted for B.K Cellars, a wine making business at 2225 Barham Dr.

Code Enforcement:

The 2013 Quarterly statistics for Code Enforcement and Business Licensing are attached. In the first three quarters of 2013, we have exceeded the number of cases for the entire 2012 calendar year. The number of pending cases (low priority, unassigned cases) now exceeds 200 cases.


2013 - 2014 Pavement Repair and Rehabilitation Program:

The list of streets to be included in this year’s program is available on the City’s website at The pavement repair program will resurface over 3.75 million square feet of City roadways. The project will be completed in two phases with the bids for the first phase anticipated on October 24th.

Grape Street Public Improvement Project:

SDG&E crews have completed installation and the testing of the 6” gas main. There are less than 8 service laterals remaining to be constructed.

Escondido Creek Trail Lighting:

The contractor has marked out the area of work from Broadway Avenue to Ash Street for their Dig Alert notification. This allows all utilities to report their location prior to construction. The Notice to Proceed has been moved to October 14th. This will be the first day of the 60 working day construction period. 

Encino Drive & El Dorado Drive - Storm Drain Replacement:

Staff is waiting for revised engineering drawings for the new 60” storm drain system that will be constructed to replace the private 36” storm drain pipe. The Right-to-Enter document has been sent to council for review regarding the language due to a request generated by a homeowner. The project will be placed on hold until the review process is complete and the documents are signed by the property owners.

North Broadway Bike Path Drainage Project:

All elements of the drainage project have been completed. Staff will monitor the success of the design during this Wednesday’s anticipated rain.

Private Development


The developer has mobilized their subcontractors to complete the offsite improvements along Ash Street. The pin on concrete curb was installed on October 7.

Contempo Townhomes -Tract 921:

The construction of the water main in the alley is complete. The contractor completed one more major water line connection along Orange Avenue on October 7.  The contractor will be crossing Centre City Parkway over the next 4 weeks and at times it will be reduced to one lane in each direction. Message boards have been placed notifying of the potential delay.

Resurrection Church - Storm Drain in El Norte Parkway:

All elements of the storm drain system have been installed along El Norte Parkway. The contractor is striping forms from the interior of the structures. In the next phase of construction, the contractor will be base paving all trenches associated with the project this week. Staff will direct the contractor to grind the west bound #2 travel lane to address the multiple utility relocations that were not in the original design. 

Stone Brewery Traffic Signal:

The construction of the new traffic signal and driveway entrances started this past week. The work will allow safe passage for pedestrian and vehicle travel from the new parking lot being constructed on the eastside of Citracado Parkway.  The remaining signal foundations on the eastside of Citracado Parkway are to be poured this week.


This Saturday, October 12, Walk San Diego Volunteers will be walking the streets of Escondido and rating their walkability.


Below is the graffiti report for September 2013. Of the 1139 Service Requests generated for September, 967 were generated by City employees. of the 967 generated by City employees, 933 were proactively created by members of the Graffiti Eradication Team. This is undeniably a proactive approach to graffiti eradication.

September 2013 Graffiti Report:

Resident Generated SR’s- 172
City Employee Generated SR’s- 967
G.E.T. Generated SR’s- 933
Total generate service requests for month of August- 1139
Service requests CLOSED in the month of August- 1152


This project was completed under the budget of $50K.  Six courts in need of resurfacing were resurfaced, all 10 courts now have new screening, the roof screen over the bleachers was replaced and all of the light pole arms were repainted. In addition, the contractor, Ferandell Tennis Courts, Inc. graciously donated 10 new nets for all of the courts.



  • Several members from the Police Department (both on and off-duty) participated in the “Trucks and Tots” event at Kit Carson Park last Saturday
  • The Police Department had the Harley Police Trike and a patrol car at the 125th Celebration of Escondido @ Grape Day Park last Sunday
  • Announcements of Office of Traffic Safety Grants awarded to EPD (Combat Roadway Deaths and Injuries and Special Traffic Enforcement and Crash Prevention) have been posted on the PD Website.
  • EPD Facebook is up to 1113 “likes”
  • EPD Twitter is up to 1065 followers