Innovate 78! Brand Launched

In an effort to better position the cities along San Diego’s  78 Corridor for prosperity and innovation, the five North County cities – Carlsbad, Escondido, Oceanside, San Marcos and Vista – have launched Innovate78, a new branding initiative and website ( ) to spur economic development. From biotech to sports innovation and beer, Innovate78 is a place where innovation and lifestyle collide.

Recognizing the benefits of collaboration, the five cities have been working for the past two years to develop a brand to collectively maximize business retention, expansion and recruitment along the 78 Corridor, resulting in further job creation.  On Tuesday, April 7, the five cities’ mayors were joined by more than 130 business owners and community stakeholders to unveil the new brand and the supporting website, featuring dynamic information on cultivating a career, building a businesses and living on the 78 Corridor.

To read a news release about the brand launch, please visit: