The Escondido Hero banner program honors men and women who serve, or have served, in the U.S. Armed Forces, and First Responders by offering personalized banners that will be hung from approximately Memorial Day (mid-May) to Veterans Day (mid-November) in Downtown Escondido along Grand Avenue, 2nd Avenue and Valley Parkway.

For more information, please contact Bernadette Bjork in the City Manager’s Office at (760) 839-4631 or

2021 Hero Banners

If you ordered a personalized banner, you can now view and share the location of your hero’s banner!

2022 Hero Banners

We will begin accepting applications to purchase or renew a Hero Banner beginning February 1, 2022. Follow us on social media (Facebook/Instagram) to stay on top of City news or check back here for the application link.