The Escondido Hero banner program honors men and women who serve, or have served, in the U.S. Armed Forces, and First Responders by offering personalized banners that will be hung around downtown Escondido.

Banners include a photo of the hero, their name, and text that includes their branch/agency. They are on display from approximately Memorial Day (mid-May) to Veterans Day (mid-November) in Downtown Escondido along Valley Pkwy and 2nd Avenue.

Pricing for banners are as follows:

  • New banner - $200   (Deadline: March 15)
  • Existing banner - $50   (Deadline: April 15)

After submitting the form you will be directed to the City's payment site.

For more information about the program or with help completing the form, please contact Bernadette Bjork in the City Manager’s Office at (760) 839-4631 or

2022 Hero Banners

We will begin accepting applications to purchase or renew Hero Banners beginning February 1, 2022. Follow us on social media (Facebook/Instagram) to stay on top of City news or come back here and follow the application link below.


Example Hero Banner Image


Search all Hero Banners

The location and details of each banner will also be available online. Through the Hometown Heroes web application, visitors will be able to search for a hero, locate them on the map, and to read the story behind the hero, as provide by the banner sponsor. The buttons below take you to the a web and mobile version of the application.

Screenshot of Hero Banner Search Tool