Grape Day started in 1908 as a way to celebrate Escondido's grape harvest and promote the city. It flourished until 1950 and was revived by the Escondido History Center in 1996.

This year’s event starts off with a 5K fun run at 7:30 a.m. sponsored by the Escondido Sunrise Rotary Club. For more information and to register go to

At 9:30 a.m. a whimsical parade starts at Escondido Boulevard and Grand Avenue and travels east on Grand to Juniper, featuring marching bands, walking groups, equestrians and historic automobiles. After the parade, the Grape Day Festival will begin in Grape Day Park (321 N. Broadway) and run until 4:00 pm. This free, family-friendly event features grape stomping, free grapes provided by Jimbos Naturally, an entertainment stage highlighting dance from around the world, vendor booths, an international food court and demonstrations. For more information,  visit

New this year will be a tasting pavilion featuring ten local wineries and craft beer. The pavilion will be open from 11 a.m. to 3 p.m. Tickets are $20 if purchased online prior to the event or $25 on the day of the event and include a logo wine glass and tickets good toward wine and craft beer tastings.  For more information about participating wineries, other events happing during “Grape Week”,  or to purchase tickets, please visit .