Escondido’s first  Economic Development Master Plan and Comprehensive Economic Development Strategy (CEDS) was approved by the City Council at its meeting on July 25. A copy of the approved plan is available online at

In December 2011, the City entered into a contract with the Natelson Dale Group, Inc. to complete the Economic Development Master Plan. In developing the plan, Federal Economic Development Administration (EDA) guidelines were followed to enable the plan to also qualify as a CEDS, thereby allowing the City to apply for EDA grants.

Extensive community input was sought throughout the development of the plan, including interviews with over a dozen local stakeholders and a 23 member CEDS Committee consisting of public and private sector representatives. The Economic Development Master Plan is a detailed work program for economic development over the next 5-10 years that dovetails with the Council Action Plan and General Plan update. The plan includes strategies to foster a strong business climate, create jobs and attract future private investment.

I want to assure the community that this document will not merely sit on a shelf gathering dust.  The City Council, as well as our city staff, are committed to implementing all of the strategies contained in the plan.  Watch for periodic updates on our success in achieving them. If you have any questions or comments regarding the CEDS, contact Michelle Geller at or (760) 839-4587.