FOR IMMEDIATE RELEASE
August 14, 2013
Open Reception: Friday, August 16 from 5-7pm
235 E. Grand Avenue, Escondido, CA
A Visitors Bureau in any community serves as an important information portal for visitors and potential residents. For the past several years, Escondido’s visitor bureau services, known as “Visit Escondido”, have been provided by the Escondido Chamber of Commerce through a contract with the City of Escondido. The organization’s most recent Executive Director, Katherine Zimmer, has made outstanding progress in promoting Escondido’s diverse attractions and amenities.
As part of the City’s increased emphasis on economic development, the City decided to provide visitors bureau services directly and on July 1, 2013, Katherine Zimmer joined the City Manager’s Office staff as the new Tourism and Marketing Administrator. According to Joyce Masterson, Director of Economic Development and Community relations, “Visit Escondido plays an important role in helping Escondido achieve its economic development goals. Having Katherine join our staff will ensure greater coordination with the City’s economic development staff as well as all of our local leisure and hospitality stakeholders.”
With this new reorganization, the “Visit Escondido” office has moved to 235 E. Grand Avenue where it shares space with the Escondido Police Storefront. This prime location in downtown Escondido will give the office greater exposure and visibility to visitors particularly during Cruisin’ Grand and other special events in downtown Escondido.
Dan Forster, Owner of Design Moe Kitchen & Bath and CEO of the eDBA commented, “The eDBA Escondido Downtown Business Association is pleased to have Visit Escondido join our merchants on Grand Ave. Having Visit Escondido so close to businesses in the downtown core should encourage visitors to learn more about the charming historic character of Escondido. The downtown area is continuing it's long history of being a destination for entertainment, dining and shopping. Having another storefront that visitors can stop into and learn more about what one can do while visiting Escondido is a great addition.”
Visit Escondido has been consistently gaining momentum through marketing, social media, and editorial exposure and by building collaborative relationships with its stakeholders to leverage their unique venue experiences. When attractions, events, wineries, breweries, restaurants, and the arts work together to create a marketing synergy that attracts visitors and keeps them here longer, it impacts the community in a positive, long-term way.
“Successful destination management in this era of social media, global competition, and shorter vacation planning cycles requires a tourism brand to be inviting and intriguing, while offering diverse options in activities and attractions… Escondido has a lot of uniquely varied experiences – something for everyone!” says Katherine Zimmer.
For more information about Visit Escondido go to visitescondido.com and connect on Facebook.com/VisitEscondido and Twitter @VisitEscondido.