Coronavirus (COVID-19) business update - 12/1/20:

Small business owners, file for the state Small Business Hiring Tax Credit - you have from December 1 to January 15, so file now before the credits are gone! More info here.

Coronavirus (COVID-19) business update - 11/30/20:

New state relief programs announced, more info here.

California Rebuilding Fund​ $37.5M (will be leveraged to raise an additional $125M) to help small businesses rebuild via low-interest loans​ and Tax Deferrals:

  • Automatic 3-month extension for business taxpayers with up to $1M in sales tax ​
  • Expand interest-free payment agreements to larger companies with up to $5M in sales tax ​
  • Expand eligibility to industries heavily impacted by operations restrictions including bars & restaurants, hair salons, hospitality industry, etc. ​
  • Emergency relief package ​
  • $500M in COVID-19 relief funds ​
  • Grants up to $25k for small business, non-profits, and cultural institutions ​
  • Program will act as a bridge until legislature can take further action in January ​

Coronavirus (COVID-19) business update - 11/28/20:

Celebrate Small Business Saturday this week on 11/28 with our downtown holiday passport. So many fun places to visit and enjoy, more info here.

Coronavirus (COVID-19) business update - 11/25/20:

The County Board of Supervisors held a special meeting today and allocated additional funds for small business grants. 
In particular, restaurants, fitness centers, movie theaters, museums, zoos/aquariums, and businesses in the event industry with fewer than 100 employees are encouraged to apply for the County of San Diego Small Business Stimulus Grant, which will not need to be repaid. The County plans to focus on helping businesses that don't have the resources to facilitate expanding outdoors.

Business owners who have previously applied for funding through the County Grant Program will not need to reapply.

You may determine eligibility here and apply here.  If you have any questions on how to apply, you may contact Corinne Busta directly at 619-531-5533 or

Coronavirus (COVID-19) business update - 11/24/20:

The following COVID-19 Industry Guidance documents for Restaurants, Wineries and Tasting Rooms, and Bars, Breweries and Distilleries were updated on November 24, 2020. The updates include, but are not limited to, allowing live performers at a minimum of 12 feet of distance from spectators, a clarification on the use of face coverings, measuring six feet of physical distance from the back of dining chairs, additional examples of proper cleaning and disinfection during COVID-19, and a reminder that physical distancing alone is not sufficient to prevent COVID-19.

Please continue to take all the following necessary precautions to slow the spread of COVID19:

  • Wear face coverings.
  • Physically distance six feet when possible.
  • Frequently wash your hands.
  • Stay home if you’re sick.
  • Follow industry specific guidelines for COVID19.
  • Review your onsite Safe Reopening Plan or Food Facility Protocols, and if necessary, update it to be consistent with the new requirements.

We appreciate your continued commitment to protecting public health. If you have questions regarding this information or your operation, please contact the County  at (858) 5056900 or email at

Coronavirus (COVID-19) business update - 11/20/20:

Coronavirus (COVID-19) business update - 11/19/20:

  • The California State Treasurer and the San Diego and Imperial Valley Small Business Development Center are hosting a seminar on November 23 to provide information on available resources for small businesses.  Additional information can be found here.  Small business owners are invited to RSVP.

Coronavirus (COVID-19) business update - 11/17/20:

Coronavirus (COVID-19) business update - 11/13/20:

  • The County is hosting a workshop on November 18 for breweries, wineries and distilleries to discuss hazardous material disposal - business owners in these industries are invited to pre-register here.

Coronavirus (COVID-19) business update - 11/12/20:

With the county moving into the Purple Tier’s updated COVID-19 restrictions effective on Saturday, November 14, 2020, the City continues to support our local businesses with resources and tools during this difficult time. Please share this with any of our businesses CityWide!

City Resources
Safety Tips to Winterize Outdoor Dining and Retail Spaces

Safety first during the winter season! Find safety tips for winterizing your outdoor dining and retail spaces and Fire Department contact info here. We are happy to review your outdoor winter plans for free.

Want to operate your business outdoors? The City is here to help!
The City recognizes the impact of COVID-19 restrictions limiting indoor operations, and we are here to help. The City’s Business Recovery Strategy encourages outdoor dining and retail operations, more information can be found here.

Moving your business outdoors and need temporary fencing? The City can help with that too!
Submit your fencing request with your business information, your contact information, and the number of feet of fencing you need to Fencing will be made available for businesses to pick up at the City’s Public Works yard, while supplies last. Quantities limited! More info here.

Purple Tier - What does this mean for businesses and the community?

  • Restaurants (including bars, breweries, and distilleries where a meal is provided), wineries, places of worship, museums, gyms, and zoos can operate outdoors only.
  • Bars, breweries, and distilleries where no meal is provided are closed.
  • Retail establishments and shopping centers can operate at 25% indoors.
  • Personal care services, salons, and barbershops may operate indoors with modifications.
  • K-12 schools must use distance learning if they’re not already open for in-person instruction.
  • Parks, playgrounds, and outdoor recreational facilities remain open.
  • A maximum of 3 households may gather.
  • Indoor recreational programs must operate outside or be cancelled.
  • The East Valley Community Center will close to the public.
  • The Escondido Public library will operate at 25% capacity.
  • City staff stand ready to assist local businesses with moving their operations outdoors if they haven’t already done so. If you hear of a local business that needs temporary fencing for outdoor operations or has other needs, please direct questions to Amber Tarrac at or 760-839-4587.

The California Department of Public Health created this chart to help explain the differences in the tiers. We all have choices to make when considering engaging in low or high risk activities. Continue to enjoy the low risk activities like working out in one of our parks or supporting a local restaurant. Do your part to minimize the risk as much as possible, and we will get through this – Stronger, Together!

Coronavirus (COVID-19) business update - 11/2/20:

  • The California Rebuilding Fund is a new program built to support California’s smallest businesses as they adapt, reopen, and recover from the effects of COVID-19. This program has been built in partnership with public, private, and nonprofit leaders across the state to ensure that California’s smallest businesses are able to access the resources and capital they need to get through these challenging economic times.  More info here.
  • The SBA just rolled out this PPP forgiveness fact sheet.

Coronavirus (COVID-19) business update - 10/2/20:

Electric Vehicle Charger Rebates Coming to San Diego County
This October, the California Electric Vehicle Infrastructure Project (CALeVIP) will bring electric vehicle charger incentives to San Diego County.

Starting October 27, businesses, commercial properties, multifamily residences, K-12 school districts and local government facilities can apply for rebates of up to $80,000 on eligible electric vehicle charger equipment and installation costs. Learn how to reserve your incentive during a free webinar on October 6th at 10 a.m.

Small businesses serving disadvantaged, low-income, and rural communities of San Diego County are also eligible for complimentary technical assistance from CALeVIP to help plan EV charging projects. Visit to learn more and request free technical assistance.

Coronavirus (COVID-19) business update - 9/28/20:

Manufacturing Day: This Thursday, 10/1 the EDC is hosting a discussion with regional manufacturers and partners from McKinsey & Company on how to make supply chains more resilient in light of the pandemic and other unpredictable global events. Check it out here - it’s a free event!

Coronavirus (COVID-19) business update - 9/22/20:

Small Business Development Center
September 23: What Are Research and Development Credits and How Do They Bring Cash Back into Your Business
Time: 9:00 AM – 10:00 AM PDT
The event is an informative 1-hour seminar on how small to medium sized businesses can recover working capital through the Research and Development (R&D) Credit. The R&D Credit has helped U.S. small to medium sized businesses claim roughly $10 billion a year in federal tax savings—monies that these companies can put right back into their business to hire new talent, purchase new equipment, or plan for future growth.

September 24: Direct-to-Consumer Success: A Conversation with the President of a Multi-Million Dollar Brand
Time: 9:00 AM – 10:00 AM PDT
In this live, streamed video conversation, Jill Schiefelbein, author of Dynamic Communication, will interview Thompson about how his product went from an idea, to a Shark Tank success story, to a multi-million-dollar brand. Tune in to learn more about Thompson’s direct-to-consumer success story and gain insight into:

  • Choosing direct-to-consumer as a distribution channel
  • Strategizing digital marketing and website development
  • Supporting customers in the direct-to-consumer space
  • Developing real-time reporting to manage and grow your business

Coronavirus (COVID-19) business update - 9/21/20:

Small Business Development Center
September 21: Instagram Strategy: Thrive in 2020!
Time: 4:00 PM – 6:00 PM PDT
Are you ready to take your Instagram game to the next level? If you are a small business owner who already uses Instagram regularly, and extra push to get your strategy to the next level, this class is for you. We will go over the latest 2020 trends for Instagram, and you will leave with a plan of execution so your business elevates this year through the power of this awesome platform.

September 22: Get Your Business Online in a Blink- Stress Free Ways to Find the Right Software
Time: 1:00 PM EDT
Taylor Short and Sam Bonanno from Software Advice will walk you through easy and stress-free ways to help you find the right software to get your business online fast. They’ll answer 3 critical questions you should think about as you adopt the right software for your business:

  • What problem do I need to solve with software?
  • ​How do I choose the right software for my business?
  • How can I purchase software efficiently?

Coronavirus (COVID-19) business update - 9/2/20:

The San Diego County Childcare Provider Grant Program goal is to distribute $25 million in federal CARES Act funding out into the community. The program will help childcare providers make their centers safe during the coronavirus pandemic and allow them to remain open so parents can return to work. The September 4 deadline this Friday is fast approaching so you are encouraged to apply now!

Coronavirus (COVID-19) business update - 8/31/20:

The following businesses are allowed to reopen in San Diego effective Monday, August 31:

  • Indoors with modifications, max. 25% capacity or 100 people, whichever less
    • Restaurants, dine-in
    • Places of worship
    • Movie theaters
    • Museums
  • Indoors with modifications, max 10% capacity
    • Gyms and fitness centers
  • Indoors with modifications
    • Hair salons and barbershops
    • Nail salons

Coronavirus (COVID-19) business update - 8/20/20:

Coronavirus (COVID-19) business update - 8/18/20:

Coronavirus (COVID-19) business update - 7/27/20:

State Updates
Outdoor Service Guidance for Establishments – Effective July 20, 2020, the California Department of Public Health issued guidelines for how barbering and cosmetology services can be offered safely outside. These guidelines allow the OPTION for services to be done outside and does not require outdoor services.

The Department of Consumer Affairs and the Board of Barbering and Cosmetology have also issued information regarding outside services. The Board has also provided a checklist for operating outside. Please review all of this information prior to starting any outdoor services.

Employer playbook for reopening safely – Governor Newsom announced new supports for California’s workforce, including preventative measures, employer education and long-lasting worker protections. Read the Employer Playbook, which provides guidance for employers to support a safe, clean environment for workers and customers.

Coronavirus (COVID-19) business update - 7/1/20:

  • Effective 7/1/20, the County issued a new Public Health Order which requires bars, breweries, and wineries to serve a meal from a licensed food permitted source with alcoholic beverages.  The County has streamlined the process and made it easier to meet this requirement.  Please review the County DEH Food Q&A for more information.

Coronavirus (COVID-19) business update - 6/18/20:

***PPP IS CLOSING ON JUNE 30, 2020. It is the last day for an application to be submitted electronically.***

PPP has been revised to extend the PPP for 24 weeks, the loan has been extended for 5 years, and the funds can be allocated 60% payroll and 40% rent, utilities and other expenses. We are encouraging Self-Employed to apply for PUA and PPP that will give them an additional 26 weeks of payroll. Make sure you keep excellent records once the money hits your bank account the 26 weeks will begin. Don’t worry about the recovery portion now. Here is the registration link for the On Demand PPP Recovery.

EIDL IS BACK AND OPEN TO ALL BUSINESS TYPES AND NON-PROFITS UNTIL THE MONEY RUNS OUT. We are encouraging ALL Non Profit and Small businesses and self-employed who have not applied to apply here.  There will be a grant of $1,000 per employee including owner up to 10 employees per business whether they get a loan offer or not. They are not obligated to accept the loan offer if they get it.  Small businesses are getting checks automatically deposited to their account for the loan and the grant.

Coronavirus (COVID-19) business update - 6/11/20:

Coronavirus (COVID-19) business update - 6/10/20:

Small Business Development Center - Connecting with Capital June Webinars

Coronavirus (COVID-19) business update - 6/9/20:

Coronavirus (COVID-19) business update - 6/1/20:

Coronavirus (COVID-19) business update - 5/22/20:

From the County of San Diego:
What’s Allowed, Not Allowed in Restaurants, Stores – Restaurants and stores can now open to serve customers in person. However, they must follow specific guidelines to prevent the spread of COVID-19. Click here to see a detailed listing of changes now in effect.

  • Guidelines for dine-in restaurants – Before reopening, food businesses must fill and post the County Restaurant Operating Protocol. Additional guidance, posters and information for a safe reopening can be found on the page for restaurant operators website.
  • Retail Shopping – Customers are allowed in stores, including malls. Businesses that have not done so already need to complete a Safe Reopening Plan, post it at their entrance and discuss with their employees.

If you have questions regarding the local protocols or how your business will operate in a modified manner, please contact

Businesses Adapting to the New COVID-19 Framework – San Diego County Board Supervisor Nathan Fletcher and the San Diego & Imperial Small Business Development Center (SBDC) Network, with funding by the US Small Business Administration (SBA) and the California Governor’s Office of Business and Economic Development (Go-Biz.), have partnered to educate, communicate, and assist San Diego County small business owners with navigating requirements related to the COVID-19 pandemic as they reopen. Assistance includes free online training (live and recorded) and free one-on-one business advising (sign up here). Below are some examples of helpful on-demand or live webinars available:

Coronavirus (COVID-19) business update - 5/18/20:

Coronavirus (COVID-19) business update - 5/13/20:

Coronavirus (COVID-19) business update - 5/12/20:

Coronavirus (COVID-19) business update - 5/11/20:

***The links to various providers is being made as a service to the public. However, the City is not a guarantor of the accuracy or completeness of the information provided by these companies and groups to you. You should always exercise care in taking the advice or following the recommendations of any individual or company offering financial, legal or like services.***

The San Diego Volunteer Lawyer Program launched the COVID-19 Brief Legal Advice Clinic to help San Diego County small businesses cope with the pandemic.  Through this program, volunteer attorneys will provide remote consultations to eligible businesses and nonprofit organizations on legal issues arising out of the pandemic, including questions relating to employment law, commercial leases, insurance, contracts, bankruptcy/restructuring, applications for financial assistance, and more. Consultations will last up to 45 minutes and are provided free of charge.

The applications for small businesses and non-profits are now live online.

Coronavirus (COVID-19) business update - 5/10/20:

Coronavirus (COVID-19) business update - 5/7/20:

Coronavirus (COVID-19) business update - 5/4/20:

Coronavirus (COVID-19) business update - 4/30/20:

Coronavirus (COVID-19) business update - 4/29/20:

Coronavirus (COVID-19) business update - 4/28/20:

Coronavirus (COVID-19) business update - 4/27/20:

Coronavirus (COVID-19) business update - 4/23/20:

  • Navigating Commercial Real Estate Relationships During COVID-19 - SDNEDC has partnered with a commercial broker, a property manager and a commercial building owner to walk through various options that operators and owners are talking about to reach a win-win on navigating through the crisis. If you need ideas on how to navigate the process sign up.  Tuesday, April 28th, 10:30 to 11:30 a.m. - Register Here

Coronavirus (COVID-19) business update - 4/22/20:

Coronavirus (COVID-19) business update - 4/21/20:

Coronavirus (COVID-19) business update - 4/9/20:

Coronavirus (COVID-19) business update - 4/7/20:

Coronavirus (COVID-19) business update - 4/6/20:

IBank Small Business Finance Center The current COVID-19 pandemic is affecting so many and IBank’s Small Business Finance Center is here to offer assistance on how to locate information, support and financing options.  One SBFC program is specifically designed for Disaster Relief and Governor Newsom announced that additional funding is now available in hopes of helping more small businesses overcome economic injury caused by COVID-19.

FIRST STEP: Find a participating lender in your area. This Disaster Relief Loan Guarantee program helps mitigate the risk taken on by traditional financial institutions by offering a guarantee of up to 95% on a loan. We have seven Financial Development Corporation (FDC) partners throughout the state that assist eligible businesses in securing that guarantee on a bank loan. The FDCs work directly with lenders to underwrite the loan. The lender sets the criteria and interest rate before the SBFC approves the loan guarantee. A list of participating lenders is coming soon at

Additionally, many local government agencies are offering assistance and resources as this has been officially declared a federal and state emergency. The IBank website ( has several links to resources offering disaster support, loans and more, including the Small Business Owner’s Guide to the CARES Act can be found at

Coronavirus (COVID-19) business update - 4/3/20:

Coronavirus (COVID-19) business update - 4/1/20:

Coronavirus (COVID-19) business update - 3/31/20:

  • Retail and Service Social Distancing Reminder Guide

  • Assistance for Small Businesses

    The Paycheck Protection Program prioritizes millions of Americans employed by small businesses by authorizing up to $349 billion toward job retention and certain other expenses. Small businesses and eligible nonprofit organizations, Veterans organizations, and Tribal businesses described in the Small Business Act, as well as individuals who are self-employed or are independent contractors, are eligible if they also meet program size standards.

    For a top-line overview of the program CLICK HERE
    If you’re a lender, more information can be found HERE
    If you’re a borrower, more information can be found HERE
    The application for borrowers can be found HERE

  • QuickBooks Free webinar: Survival tips for small businesses during COVID-19 on 3/31/20. If your business relies upon in-person visits with clients and customers, this can be a particularly challenging time. Join this free webinar on Tuesday, March 31 at 10:00 AM PT to explore ways to work with clients.

Coronavirus (COVID-19) business update - 3/30/20:

Coronavirus (COVID-19) business update - 3/27/20:

Coronavirus (COVID-19) business update - 3/25/20:

Coronavirus (COVID-19) business update - 3/24/20:

Coronavirus (COVID-19) business update - 3/23/20:

Coronavirus (COVID-19) business update - 3/20/20:

Coronavirus (COVID-19) business update - 3/19/20:

***Subscribe to the Escondido Business Insight Newsletter Here***

Escondido Insight Newsletter Archive

  • February '19: Henry Avocado, Jacked Up Brewery, and more
  • March '19: San Diego Code School, Council City Awards, and more
  • April '19: Sustainable companies, Vesper Vineyards, and more
  • May '19: Trademark Venues, Grand Avenue Festival, and more
  • June '19: Java & Jazz, AgHub, and more
  • July '19: Tacos in Escondido, Elintrix, Community Advisory Groups, and more
  • August '19: Modern Maker Market, SmartCover Systems, and more
  • September '19: Forgotten Barrel, The Broken Token, and more
  • October '19: Women-Owned Businesses, Manufacturing, and more
  • November '19: Left Coast Engineering, A Taste of Life Skills, and more
  • December '19: Holiday Cheer, Small Businesses, and more
  • January '20: Grand Comedy Club, SlimGym, and more
  • February '20: 2nd Saturdays, Street Life, and more
  • March '20: COVID-19 resources for businesses and the workforce
  • April '20Little Miss Brewing, Highland Valley Vineyards, and more
  • May '20: Glennie's Office Products pivots to make hand sanitizer, The Local Hub, and more
  • June '20: How Local Companies are Handling Reopening
  • July '20: Apply for City Business Grant Program
  • August '20: Stone and Glass, Jumpstart Your Business in a Day, City Business Grant Program success stories, and more
  • September '20: Old World Meat Company, Classical Academy, Dine Diego, ICIC Small Business Program, and more
  • October '20: Daydream, Mirrored Memories, Halloween Safety Tips, and New Open Businesses in town!
  • November '20: Escondido Eats, Burgeon Beer Company, Tips for Wintering Your Business, and more
  • December '20: Coming Soon...