Settled in a long valley in the coastal mountains of Southern California, Escondido provides a thriving urban environment in the midst of gentle rolling hills and avocado and citrus groves. Escondido lies about 18 miles inland, 100 miles south of Los Angeles, and 30 miles northeast of San Diego.

Inland North San Diego County, of which Escondido is at the core, is emerging as a regional economic leader in the forefront of job development and new industries.

The City of Escondido is a vibrant and diverse community of more than 133,559 people. The City's economic base is made up largely of successful small businesses, many of which are family-owned.

The centerpiece of the City's redevelopment efforts is the California Center for the Arts, Escondido which attracts more than 270,000 visitors from San Diego and surrounding regions each year and provides a significant boost to an already healthy economy. The Center is conveniently located in a charming downtown area, adjacent to historic Grape Day Park.

Escondido is a wonderful place to visit, live, work, play, or do business, and provides a business-friendly environment.