Spend It! In Escondido Publishing Section Distributes August 12 &13

North County Times special section puts spotlight on local businesses.

The next phase of the Spend It! In Escondido public awareness campaign is a special "Guide to Shopping Locally," which will appear in the North County Times on August 12, 2008. The eight-page feature will be distributed to 40,000+ Escondido residents and an additional 2,000 copies will be distributed by the City of Escondido and the Escondido Chamber of Commerce.

Escondido businesses that take advantage of this opportunity are not only reaching a targeted audience, they are also helping to promote and educate consumers about the importance of shopping locally. The timing is designed to take advantage of the "Back to School" shopping season that traditionally provides a boost in sales during August. Attractive, discounted ad rates are available to participating businesses. Ad reservation and copy deadline are August 5.

The goal of this special Spend It! In Escondido advertising section is to connect local businesses with local customers to ensure a strong local economy. Sales tax revenue has a tremendous impact on the well-being of the community and is important to the economic vitality of the city. Revenue generated from taxable Escondido transactions (1% of gross taxable sales) goes toward funding many city-provided services like public safety, senior programs, libraries, facilities and park maintenance and street lights.

To place your ad or for more information about this special section, please contact North County Times advertising representative June LaSota at (760) 740-5475.